Reggie Fils-Aime

“In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.”

“October, November, December is a huge selling season globally for Nintendo.”

“We are so fortunate that our IP has been so effective out in the marketplace that every time there's a new iteration, our developers feel a sense of pressure.”

“Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game, or a 'Pokemon' experience comes on the platform, it needs to be exceptionally compelling because we plan on selling it for a very long time.”

“We have worked with a range of input approaches. We've worked with the range of mechanisms to drive immersion into the gaming experience.”

“I'm passionate about what I do.”

“Our strategy with DSiWare is the same as with WiiWare in that we want to provide new experiences every week.”

“We love experimentation. That's where the gold nuggets come from.”

“In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our biggest challenge is creating content and creating services. Excite people. We were fortunate we were able to do that with the Wii.”

“We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history - rumble, joystick - things that we invented, if you will, and first put in video games, others quickly latched on to.”

“We believe that there are a number of Nintendo titles that could do exceptionally well in the competitive play space.”

“Nintendo, as a company, prides itself on doing things differently.”

“The 3DS is a fantastic machine with more than 1,000 games. Its key differentiator is the 3D immersive experience without need for glasses. But as good as that machine is, you can't play a game like 'Legend of Zelda: Breath of the Wild' on it.”

“The Wii had sold a hundred million units globally; the Wii U did not have that same level of success.”

“For Nintendo, we do believe the GamePad is a critical innovation, and we believe that integrated experience with a second screen is something that brings new propositions to the consumer.”

“One of the things that, on one hand, I love and, on the other hand, that troubles me tremendously about not only our fanbase but about the gaming community at large is that, whenever you share information, the perspective is, 'Thank you, but I want more.' 'Thank you, but give me more.' I mean, it is insatiable.”

“In the end, I don't mind how you interact with our IP as long as you're interacting with it every day.”

“For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo Switch, and that's what you see with 'Smash Bros.' and 'Pokemon.'”

“I grew up in a lower-middle-class environment, usually the lone minority among my classmates.”

“In the end, what developers want is a healthy ecosystem to create content and launch it into.”