“We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history - rumble, joystick - things that we invented, if you will, and first put in video games, others quickly latched on to.”

American businessman

Reginald Fils-Aimé is an American businessman best known for leading Nintendo of America as president and chief operating officer from 2006 to 2019. Before that role, he served as the company’s executive vice president of sales and marketing. He is associated with Nintendo’s North American business during a major period for the video game company, first in sales and marketing and later in top leadership. His public profile comes from corporate leadership rather than from a public career in entertainment or game design.