Reggie Fils-Aime

“If you just sit on what you've created, chances are you're not going to be around much longer.”

“Our goal is that everything we do blows people away.”

“I was accepted into Cornell in 1979 and went there to follow a finance and business path. I ended up pursuing marketing and sales because I was selected by Procter & Gamble as an undergraduate candidate to go into its brand management program, which is typically available only to M.B.A. candidates.”

“I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software that drives hardware, and it's new, unique, compelling experiences within software that make it stand out.”

“It's true that Miitomo, at its core, aims to foster social engagement. That's what it's all about.”

“Nintendo prides itself in being a technology-driven, mass-market, entertainment company.”

“We want Miitomo to create an atmosphere that's distinctly Nintendo.”

“Look at how many times we've improved on the Game Boy Advance in terms of the look, the feel, screen changes, and everything else. We believe that type of constant innovation is critical to driving this industry, and certainly if you look at the world wide sales of Game Boy Advance, I don't think anyone would disagree.”

“When the DS was first announced, our focus really was on communicating to consumers and to developers the innovation that's in that unit: two screens, a touch screen, voice activation.”

“We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them to jump in immediately.”

“For the Nintendo Switch, we were very deliberate in wanting to make sure, from a Nintendo publish standpoint, that we had a steady cadence of great games in addition to strong titles at launch.”

“We want great third-party titles to achieve mass-market success on Nintendo platforms. We also want the evergreen Nintendo titles to continue to do well.”

“We believe that creating a 'Mario' game is a special endeavor.”

“During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always worth it - because our focus on quality is so strong.”

“I get asked constantly, what's Nintendo's approach to the esports community. And our approach is we want to enable consistent standards. We want to enable an approach to the competition that's fair, that's balanced, that enables the players to showcase their skills.”

“I love playing our content. Except for 'Smash Brothers.'”

“The fact is, there's no single magic number that defines profitability for a game.”

“Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.”

“If Wii was about gaming for the masses, then think of DSi as creativity for the masses.”

“The Wii U is not a tablet. It's a two-screen experience. And so you have this unique GamePad that gives you a different way to have a gaming experience.”