Reggie Fils-Aime

“The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games.”

“The one point gamers all hate is the point where they have to put the controller down.”

“That 'Super Mario' movie from the 1990s... left a really bad taste in the mouth of our developers.”

“With innovation, there is always risk.”

“There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.”

“We want the technology in our devices to enable a social experience.”

“One of the key components of Miitomo is that you are connecting with your friends. That is a significant measure to ensure that the user experience is consistently pleasant.”

“At Nintendo, we think deeply about everything.”

“The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete with watching TV. We compete with social networks.”

“Whether it's with a 'Metroid' experience or a 'Donkey Kong' experience, we're constantly looking to push the envelope on the IP versus doing sequential small iterations with a particular franchise.”

“I grew up playing the Super Nintendo.”

“The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible.”

“There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it was important to have a microphone in the Wii Remote.”

“We constantly push the edge on technology. But for us, technology needs to be fun.”

“When you think about a new platform, what will define it as a long-term success are the ongoing range of games and experiences that come to the platform - not what's available on Day One.”

“I really suck at 'Smash Brothers.'”

“We expect people's experience with Miitomo to be a rewarding one in its own right. But at the same time, it's also a way to have them engage - or reengage - with Nintendo.”

“With risk, sometimes you have tremendous success, sometimes not so much.”

“One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to execute against - and in our view, that's exactly what we've done on DSi.”

“Our developers are constantly thinking about, 'How do I bring new and novel experiences to our platforms?' whether it's the Switch, 3DS, or even a smart device. So that is just part of the way our developers think.”