“In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our biggest challenge is creating content and creating services. Excite people. We were fortunate we were able to do that with the Wii.”

American businessman

Reginald Fils-Aimé is an American businessman best known for leading Nintendo of America as president and chief operating officer from 2006 to 2019. Before that role, he served as the company’s executive vice president of sales and marketing. He is associated with Nintendo’s North American business during a major period for the video game company, first in sales and marketing and later in top leadership. His public profile comes from corporate leadership rather than from a public career in entertainment or game design.