A biography for David Drogahasn’t been written yet.
“Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.”
“To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.”
“We win more business, not because of pitching but because clients say, 'We like the work you're doing.'”
“Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.”
“It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.”
“I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.”
“Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world.”
“Before the term 'viral video' came out, we used the mass media to our advantage.”
“Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.”
“One day, when I have advertising out of my system, I want to be Prime Minister of Australia.”
“I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.”
“If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'”
“I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.”
“I'm not an executive. I'm a creative person.”
“It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.”
“We're moved by emotions and characters and stories. We love that.”
“The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.”
“I strive every day to do things that make a difference.”
“The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.”
“Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?”