A biography for David Drogahasn’t been written yet.
“You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.”
“Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.”
“I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.”
“There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.”
“I am the most competitive person you will ever meet.”
“A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.”
“I think the best way to show appreciation for things going well is to make things better.”
“I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.”
“We work in an industry where people invent technology to avoid what we create.”
“Creativity is a game changer. That's true of society, in advertising and in life.”
“Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.”
“It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.”
“Under Armour is not about the Left or the Right. It's about moving forward together.”
“Like anyone, I'm scared of failure. That drives you to work really hard.”
“Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.”
“The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.”
“I secretly wish I had experienced advertising in the 'Mad Men' period.”
“The greater the pressure and expectation, the more I relish the opportunity.”
“Creativity has got to have some edge to it, doesn't it?”
“The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.”