David Droga

“We strive to do stuff that connects with people.”

“There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.”

“Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?”

“Each consumer has the power of their wallet and their voice. They can exercise that.”

“The agency is who it is because of many, many, many chapters that needed to happen.”

“People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.”

“Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.”

“I don't want Droga5 to be the biggest agency; I want it to be the best.”

“The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner.”

“I really care about leaving a trail of goodness wherever we can.”

“Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.”

“If we turn on our best, where do we go from there?”

“Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology.”

“The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.”

“Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.”

“There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'”

“As a typical creative, I am all ego and insecurity!”

“Sometimes the best ideas will come in the least inspiring places.”

“If you don't have reservations, you're a fool. You can't go blind into something.”

“The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.”