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Meaning
The speaker is saying that a painfully dull or difficult meeting unexpectedly sparked a new idea. The quote suggests that boredom or frustration can sometimes trigger creative thinking. It also implies the idea was so strong that it immediately seemed useful for someone else.
When It Was Said
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Who It Was Said To
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Historical Context
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Source
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Original Language & Translation
Originally said in English.
Did They Really Say It?
No source found on Wikiquote; this quote is listed as attributed.
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About David Droga
Australian businessperson and advertising executive
David Bjorn Droga is an Australian businessperson and advertising executive. He is the founder of the agency Droga5 and later became vice chair of Accenture. Droga5 was acquired by Accenture Interactive in 2019, and Droga was named chief executive officer in August 2021. In 2022, he renamed Accenture Interactive to Accenture Song. In September 2025, he stepped down as CEO of Accenture Song and continued as vice chair of the wider organization.
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