Branding Quotes

“Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.”

“Basically, our approach to branding is to take the Marley image and just be ourselves as business people, so we can let daddy be the musician.”

“What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?”

“Show up, shine and do the damn thing!”

“We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.”

“You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.”

“Calling for change and being part of making change are two very different things. Stop calling for change and be a part of making the change you want to see.”

“Understanding who isn’t your ideal customer sometimes helps you better clarify who is.”

“Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.”

“Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is therefore expected of every aspiring achiever who wants to make an indelible impact to first of all create and maintain a good brand.”

“A vampire is branding girls, okay?" I ignored his refusal. "Something about that just feels wrong to me.""I would hope so.”

“If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.”

“Who taught you to write in blood on my back? Who taught you to use your hands as branding irons? You have scored your name into my shoulders, referenced me with your mark. The pads of your fingers have become printing blocks, you tap a message on to my skin, tap meaning into my body.”

“Preserve your own mystery. We live in an age of social media and what seems like extreme sharing of personal details. I would beg to differ that these revelations are not honest truths but more self-branding. Whatever the case, save a little bit, or a lot, for yourself. If you run around naked all the time, when the storm hits, you’ll have no raincoat.”

“You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution.”

“Your uniqueness is your greatest strength, not how well you emulate others.”

“Good posture is the correct alignment of body parts supported by the right amount of muscle tension.”

“A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.”

“I think any branding for me is band-related. It's really weird to get used to the exposure, because I am a naturally introverted person, and I'm not exactly social. Occasionally I can get comfortable enough to talk, but I spend a lot of my days not talking, especially when I'm at home and not on tour.”

“Appreciate what everybody does, especially those doing what you are also doing. Don’t crave for attention and fame. It will come automatically when your brand is well situated.”