"Brand and product don’t compete. Brand is product, and everything els…" — Laura Busche

“Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.”
Laura Busche

INNOVATION MARKETING ENTREPRENEURSHIP INSPIRATION BRANDING DESIGN

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Originally said in English.

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About Laura Busche

Laura Busche is quoted here; further biographical details are not publicly available.