Roy H. Williams

“Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.”

“What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.”

“Strings of gravity vibrate at a different frequency than strings of light.”

“String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.”

“A meaningless statement remains meaningless no matter how often it's heard.”

“Words are mere shadows cast by ideas. But the ideas they represent are real.”

“One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.”

“Writing good ads is easy when you have something to say.”

“Lives, like money, are spent. What are you buying with yours?”

“A visual image is a simple thing, a picture that enters the eyes.”

“67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.”

“Consequently, a young business often grows by large percentages. Mature businesses rarely do.”

“You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.”

“A visual image in the hand of an artist is merely a tool to trigger a mental image.”

“The fate of your company is in the hands of your people. Train them well.”

“Any investment in sales training is an investment in your own gross profits.”

“A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.”

“Numerals are images of amounts. But the amounts they represent are real.”

“Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.”

“Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.”