Roy H. Williams

“In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.”

“A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.”

“According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.”

“The salability of an item can often be improved while the value itself remains unchanged.”

“No trade will be made unless they want the thing more than they want their money.”

“Contrary to popular belief, Americans don't hate advertising.”

“Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.”

“Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.”

“People don't trade money for things when they value their money more highly than they value the things.”

“If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.”

“In marketing you must choose between boredom, shouting and seduction. Which do you want?”

“The first step in exceeding your customer's expectations is to know those expectations.”

“The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.”

“It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.”

“A good story often increases the salability of an item without increasing its actual value.”