Marketing Quotes

“There weren't that many people who were working with them, so we were early pioneers of influencer marketing in 2012.”

“When I was first writing 'Feed' - which was the first book I published as Mira - I talked about it very openly on my blog, on Twitter, that I was writing this book, and it wasn't until after it was sold that I said 'Mira Grant' wrote this book. And the reason there was really purely marketing-based.”

“I don't sweat the Internet. You know, it's still something I enjoy as a movie geek myself to get on and, like, look at all the websites; however, when it comes to marketing a movie, the Internet is still not the thing that gets people to the theatre.”

“We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it. Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.”

“His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?”

“Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“Stories carry things. A lesson or moral. Information or a take-home message.”

“When I get all focused on songwriting, I get into all the marketing and promotion that we do to make it happen. Then the right song comes along and blows it all out of the water. The right song will do it for you every time.”

“I believe in solving social ills with business skills.”

“Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and don’t let stress steal your joy.”

“Pop culture is not about depth. It's about marketing, supply and demand, consumerism.”

“It will work. I am a marketing genius.”

“I know people say I could be the next big pay-per-view star. They say that about a lot of fighters. To reach that, it takes a lot. Not just fighting skills, but marketing, good promotion.”

“You need that marketing power. You need to go do the interviews. You need to put yourself out there and risk and be open to the fact that people are going to not like you, and they are just going to rip you apart, and whatever you say in an interview can get quoted out of context.”

“...the concept of marketing is almost as old as humanity itself...suffice it to say here that it took almost no time for a wily serpent to sell Adam and Eve on a shiny apple from the Tree of Knowledge, at which point they became not only the first humans but also the first marketing demographic, and God expelled them from the Garden of Eden for being total consumerist dupes. (p. 40)”

“'American Idol,' for me, is fizzling out. They can't package me, man... I'm an artist that's created this concept but used the 'American Idol' machine as a marketing tool.”

“They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on, for baseball or football, things of that nature, whereas the girls are totally enthralled with the band. . . . They don’t have money, but they have access to a large supply of it: their aunts, uncles, grandmas, grandpas, who would spend money on them for a concert or merchandise sooner than they would spend it on themselves.”

“Do everything in your power to make customers go confidently in the direction of their purchase intention.”

“Big Data is neither color-blind nor gender-blind. We can see how it is used in marketing to segment people.”