“When the DS was first announced, our focus really was on communicating to consumers and to developers the innovation that's in that unit: two screens, a touch screen, voice activation.”

American businessman

Reginald Fils-Aimé is an American businessman best known for leading Nintendo of America as president and chief operating officer from 2006 to 2019. Before that role, he served as the company’s executive vice president of sales and marketing. He is associated with Nintendo’s North American business during a major period for the video game company, first in sales and marketing and later in top leadership. His public profile comes from corporate leadership rather than from a public career in entertainment or game design.