A biography for Ekta Kapoorhasn’t been written yet.
“There will always be some films that the audience would like and some that they don't. But if I start becoming a slave to appreciation, I will be subjecting myself and my talent to one particular type of taste. I don't want to do that.”
“The reason for certain shows not doing well or as per expectations is that they were not aired on not so popular channels.”
“I started working at a time when most of my friends were still figuring their lives out.”
“Constantly adapting yourself to changing times is a very integral part of a successful person's personality because change is the only constant, and one should have the ability to change and adapt to change with time.”
“Everyone believes or perceives me to be a ruthless cynic, but far from it.”
“You have to show up when your show fails - or it succeeds. When you are enjoying the glory of success, you have to show up and still work hard because it may not last. You have to do your job with the same sincerity when you started and till you can actually do it with passion.”
“I am very reactive and malleable. I have to figure out when to be hands on and hands off. If I am hands on all the time, I can't do too much. But my attitude works in a certain way. So the idea is to spread your personality, your attitude.”
“I am a living contradiction.”
“When I want something, I go out and get it. That's Ekta Kapoor for you!”
“I remember, as a kid, when any woman/girl came close to my dad to get his autograph, I would throw a complete tantrum - yell shout and sometimes even fight!”
“I love telling stories, I love entertaining, and I love my job.”
“TV is very mass, especially now that boxes are shifting to small towns.”
“When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.”
“Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up.”
“I cannot stop gushing over the reviews that 'The Dirty Picture' has garnered. I'm glad that people are loving it.”
“If you depict one home and the drama moving around one family, people love it because the characters become identifiable.”
“I am a terrible actor.”
“I would be surprised though if I don't get unbelievable critical acclaim for 'Dirty Picture' and a national award for my actress, Vidya Balan. The movie has one of the most well-written scripts I have come across, and a lot of youngsters in my office have looked at it with great admiration.”
“I believe in life after death.”
“I don't know if somehow success has made me conservative. With every passing year and with every success, I get more aware of the responsibility on my shoulders.”