Ekta Kapoor

“I'm just a simple television and film producer who started off from her garage and whose only idea was to tell a story.”

“My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my make-up done, and plunge into meetings lined up with my directors. By evening, I finish all meetings and go to my office, where I handle any problems that may have arisen there.”

“Television is about identifying with the characters.”

“I'm my dad's biggest fan and, yes, sometimes his worst critic.”

“If you talk to a woman, she will give you at least five incidents in a day, 5-10 in a month, where she had to work harder to prove herself because she is a 'woman,' maybe at a male-dominated work place or when she has to come across as a smarter woman if she is good-looking.”

“Very few know that I was a complete wild child.”

“Creative instinct is personal.”

“When you talk about a daily soap, it means one would be seen 28 days a month, which requires 30 days of shooting. So an actor being seen on a show airing four days a week and being telecast thrice a day comes along with a baggage of the character.”

“I try to lead. I do not follow.”

“I honestly believe that if you're not growing, then you are taking the space that somebody else would get if you moved forward.”

“As a producer, I am dying to explore psychology and urban dilemmas - say, fatigue - in a marriage.”

“As a producer or even as a basic seller, you need to be confident about your product.”

“I have no issue with the CBFC.”

“Though personally I'm not a fan of celebrating with fireworks, it is beautiful to watch the sight from a distance.”

“Contrary to what everyone thinks, I'm not superstitious - I'm spiritual. And there is a huge difference between the two.”

“I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around.”

“Expect the unexpected from me!”

“I am bad mannered, naughty, and one of those few people who lands up in controversies, but I guess that's expected of me.”

“I've always said time and time again that I hate anything conventional.”

“I feel whenever my shows are too hyped, they usually don't work.”