A biography for Ekta Kapoorhasn’t been written yet.
“'Balika' is not my type of show, so I don't watch it.”
“If someone doesn't like something, it's their prerogative not to like it. It's not possible to please everyone. That doesn't mean that I'm going to change my mental make-up. I follow my instinct.”
“I am not going to become a critical-acclaim-junkie at all.”
“All my shows airing on different channels have been the top shows.”
“The beauty about history is that it's open to perception.”
“Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and my close knit group from the industry.”
“I do think responsibility does come with a lot of power, and more than that, it comes with the fact that you can actually change the thinking of those not only in your country but in the countries where your films are watched.”
“I knew I wanted to make good television, create content that's massy, and provide programming that would invite families to come together and witness these 'reel' lives.”
“People are always trying to figure me out, given the varied nature of my films and shows.”
“It is very difficult for an actor to replace another actor who has already created an image.”
“I don't think hype always works. It can get you initial audience, but eventually, it's your story, and the characters need to hold audience's attention.”
“I have full confidence that the Sequel Queen is a tag that's going to stick... And I will be loving it!”
“What I want to do with cinema is keep it as universal as possible.”
“I love 'Koi Aane Ko Hai.' It is my favourite show because I believe in this genre.”
“I believe that change is the essence of life.”
“I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first in mind and then, if it also appeals to the critics, so be it.”
“When I had introduced 'Kandy Floss,' I was a bundle of nerves... I had done a non-fiction programme before - 'Kosmiic Chat' with Sunita Menon. But this one I was really scared of.”
“I cannot even begin to express how happy my baby's birth has made me.”
“I am not a person who will mince words.”
“For me, it's quite scary to go ahead to make my characters say things because, at times, you might actually be influencing a mind - and not one but many of thousands of minds.”