Bobby Kotick

“We don't view the App Store as a really big opportunity for dedicated games.”

“To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals.”

“In our early days, being recognized on any list of great companies was hard to imagine. There were times when we sold the office furniture to make payroll.”

“One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience.”

“The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.”

“Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.”

“We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.”

“What you do in film and television is really different than what you do in video games.”

“We'd love to see Led Zeppelin on 'Guitar Hero.'”

“Our troops are home. It's time for American business to replace the yellow ribbons with help wanted signs.”

“When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in a way that would be consistent with traditional sports.”

“Veterans have the skills employers want - discipline, motivation, leadership, and the ability to work on a team. They have made the U.S. military the most effective and respected in the world.”

“Just reskinning games with our intellectual property is not an appealing prospect for opportunity. That isn't something that creates long-term value for shareholders.”