Bobby Kotick

“Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career.”

“I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity.”

“If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry.”

“I like what I'm doing. If I didn't like what I was doing, I'd be doing something else.”

“When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences.”

“Looking ahead, we see the popularity of eSports exploding as competitive gaming becomes more mainstream and eSports leagues like 'Call of Duty' World League and Overwatch League driving greater engagement and viewership.”

“Our customers need to be satisfied that there is a price-value relationship that they feel great about.”

“The social element has really transformed the gaming experience.”

“The most important thing we do to encourage innovation is give people the freedom to fail. And I think you can articulate that and establish that as a value in a lot of different ways. I don't want to say celebrate the failures, but in a lot of respects, it's sort of that.”

“As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors.”

“When you dig down and look at the people who are vocal in their criticism of me, it's a small number.”

“I'm not really a music person.”

“In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad.”

“If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.”

“I think that's the responsibility of the CEO and the CEOs below me: to make sure that we're constantly putting people in places where they have the opportunity to develop into those careers but also having a rewards and recognition system that allows a great programmer to stay as a great programmer.”

“It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors.”

“The Call of Duty Endowment is a natural philanthropic extension of our brand.”

“I think a lot of the time we end up taking people who - and this is sort of a big cultural advantage at Activision - we find people who are, have a graduate degree of some kind - mainly it's in the sciences - and they are in jobs that would never suggest that they were working for anything game related but that they're passionate gamers.”

“I've been very, very lucky because I've had so many great mentors.”

“We like people with the potential to be leaders of leaders, not managers of managers.”