“One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience.”

American businessman

Bobby Kotick is an American businessman, best known for leading Activision and later Activision Blizzard from 1991 until 2023. He was one of the most prominent executives in the video game industry during that period. Kotick served as chief executive of Activision after 1991, then continued as CEO when Activision Blizzard was formed in 2008. He also sat on the boards of the Coca-Cola Company from 2012 to 2022 and Yahoo from 2003 to 2008. After Microsoft acquired Activision Blizzard, he retired in December 2023.