Bobby Kotick

“Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun.”

“Whether they're paying for it or not is not really relevant. They're investing a significant amount of time in our content. At some point, commercial opportunities will materialise for greater percentages of that audience.”

“I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds.”

“When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.”

“Being able to evolve great franchises over time is the foundation of world-class entertainment companies.”

“'Guitar Hero' was much more about us not innovating in a way that was appealing to audiences. It's not about oversaturating the market.”

“Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there.”

“If you look at the history of our company, we don't do a lot of acquisition. The reason is, we need to see that people are culturally and philosophically aligned with the way that we approach the business.”

“It's very easy to criticize the CEO of the market leader.”

“Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.”

“I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.”

“I never studied business. It's either in your DNA, or it isn't.”

“The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've brought our franchises into eSports and moved to digital delivery, it's become even more complex and exciting - which, in turn, has allowed us attract even more top talent.”

“We have an obligation to provide a return for our shareholders.”

“All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star.”

“Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life.”

“The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people.”

“If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to.”

“I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school.”

“Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports.”