“Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?”

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Original Language & Translation

Originally said in English.

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About William Bernbach

William Bernbach is quoted here; further biographical details are not publicly available.

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"Just because your ad looks good is no insurance that it will get look…" — William Bernbach | Daily Quotes