“I think there will be an increasing convergence between content and commerce, that it will be about following consumers instead of making consumers come to you, and I am especially excited about the various platforms that will allow more and more access to customers.”

American and British fashion entrepreneur and former journalist

Dame Natalie Sara Massenet is an American and British fashion entrepreneur and former journalist. She founded the designer fashion retailer Net-a-Porter and became a prominent figure in contemporary fashion. From 2013 to 2017, she served as chairman of the British Fashion Council. In 2018, she co-founded Imaginary Ventures with Nick Brown and took on the role of non-executive co-chairman at Farfetch.