“I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.”

American and British fashion entrepreneur and former journalist

Dame Natalie Sara Massenet is an American and British fashion entrepreneur and former journalist. She founded the designer fashion retailer Net-a-Porter and became a prominent figure in contemporary fashion. From 2013 to 2017, she served as chairman of the British Fashion Council. In 2018, she co-founded Imaginary Ventures with Nick Brown and took on the role of non-executive co-chairman at Farfetch.