“Here's a certainty: When you play out your personal dramas, hurt and self-interest in the media, it's a confection. You say what you have to say in the way you have to say it to give it media currency - and that's always far from the truth. Often, in fact, someone else says it for you. It's all planned. It's all rehearsed.”

American journalist and media consultant

Michael Wolff is an American journalist, media consultant, columnist, and contributor, known for his reporting on media and business. He has worked for USA Today and The Hollywood Reporter, and he was a former editor of Adweek. Wolff has written seven books. Among them are Burn Rate, published in 1998 about his own dot-com company, and The Man Who Owns the News, a 2008 biography of Rupert Murdoch. He also co-founded the news aggregation website Newser. His work has earned two National Magazine Awards and a Mirror Award.