“Long-running scandal fuels targeted political media. It's the stuff of obsession, which is the basis of a passionate core audience. More obsession means more passion and a crazy, over-the-top audience. Equally, of course, this obsession leads to less soberness, moderation and disinterest in the media world.”

American journalist and media consultant

Michael Wolff is an American journalist, media consultant, columnist, and contributor, known for his reporting on media and business. He has worked for USA Today and The Hollywood Reporter, and he was a former editor of Adweek. Wolff has written seven books. Among them are Burn Rate, published in 1998 about his own dot-com company, and The Man Who Owns the News, a 2008 biography of Rupert Murdoch. He also co-founded the news aggregation website Newser. His work has earned two National Magazine Awards and a Mirror Award.