“If selling had been part of his job description, Rusbridger, who never met a pound he had to earn that didn't disgust him in some visceral way, would have been disqualified long ago. Indeed, his early enthusiasm for the Internet - and a continuing principle of faith for him - was that it was free.”

American journalist and media consultant

Michael Wolff is an American journalist, media consultant, columnist, and contributor, known for his reporting on media and business. He has worked for USA Today and The Hollywood Reporter, and he was a former editor of Adweek. Wolff has written seven books. Among them are Burn Rate, published in 1998 about his own dot-com company, and The Man Who Owns the News, a 2008 biography of Rupert Murdoch. He also co-founded the news aggregation website Newser. His work has earned two National Magazine Awards and a Mirror Award.