“I'd ban custard creams. Not that I don't like them - I love them a bit too much. If no one stops me, I get through a whole pack. I can plough through custard creams, so I would ban them for my own good.”

English YouTuber, vlogger, actor, author and businessman, born 1991

Joe Sugg is an English YouTuber, vlogger, actor, author and businessman. He was born in 1991 and is known for building a large audience online, then moving into television and stage work. He began posting on the ThatcherJoe YouTube channel in 2012, where his videos helped the channel grow to more than 8 million subscribers. He later reached the final of the sixteenth series of Strictly Come Dancing in 2018, and in 2019 played Ogie Anhorn in the West End production of Waitress. He is also the younger brother of fellow YouTuber Zoe Sugg.