“There was no one that was doing things I guess the level that our generation of online stars got to. We just didn't know where it was going to lead to and how big it would actually get to. So I was, in my mind, I was fully prepared to sort of give it a go for a year. And then if it all didn't pan out, I would just go back to being a roof thatcher.”

English YouTuber, vlogger, actor, author and businessman, born 1991

Joe Sugg is an English YouTuber, vlogger, actor, author and businessman. He was born in 1991 and is known for building a large audience online, then moving into television and stage work. He began posting on the ThatcherJoe YouTube channel in 2012, where his videos helped the channel grow to more than 8 million subscribers. He later reached the final of the sixteenth series of Strictly Come Dancing in 2018, and in 2019 played Ogie Anhorn in the West End production of Waitress. He is also the younger brother of fellow YouTuber Zoe Sugg.