A biography for Tim Cookhasn’t been written yet.
“The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.”
“I think the most diverse group will produce the best product; I firmly believe that.”
“Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.”
“We think the government should be pushing for more encryption. That it's a great thing. You know, it's like the sun and the air and the water.”
“What Beats brings to Apple are guys with very rare skills. People like this aren't born every day. They're very rare. They really get music deeply.”
“There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.”
“The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.”
“The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.”
“I love museums but I don't want to live in one.”
“I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.”
“I hope people remember me as a good and decent man. And if they do, then that's success.”
“It gives me a lot of energy to talk to developers or meet students in classrooms who are using our technology to help learn faster and better. Watching them pursue their passion.”
“Augmented reality will take some time to get right, but I do think that it's profound.”
“I am who I am, and I'm focused on that, and being a great CEO of Apple.”
“If you believe, as we believe, that diversity leads to better products, and we're all about making products that enrich people's lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.”
“We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.”
“You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.”
“To me, this is the perfect marriage. There's no friction. There's just, we have what they need, they have what we need. And so IBM is in the process, with our help, of designing many different apps for many different verticals.”
“The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it.”
“People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.”