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Meaning
The quote presents Apple as a company that values focus and simplicity. It says the company aims to make strong products and improve people’s lives through what it creates.
When It Was Said
Not documented yet.
Who It Was Said To
Not documented yet.
Historical Context
Not documented yet.
Source
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Original Language & Translation
Originally said in English.
Did They Really Say It?
No source found on Wikiquote; the quote is attributed to Tim Cook.
Did You Know?
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About Tim Cook
American business executive
Timothy Donald Cook is an American business executive, best known as the chief executive officer of Apple from 2011 to 2026 and as the company’s executive chairman from 2026. He joined Apple in 1998 and worked under co-founder Steve Jobs before taking over as chief executive. Cook rose through senior roles in operations, sales and operations, and then chief operating officer. As Apple’s leader, he oversaw the company’s growth into one of the world’s most valuable businesses. In 2025, Apple was the second largest technology company by revenue worldwide, and Cook also guided the succession plan that led to John Ternus becoming CEO.
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