A biography for Tim Cookhasn’t been written yet.
“People like things they can do now, not just think about.”
“Let your joy be in your journey - not in some distant goal.”
“I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers.”
“I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.”
“Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.”
“I've always hated litigation, and I continue to hate it.”
“Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.”
“I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people.”
“If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.”
“I don't think Apple has to own a content business.”