Steve Easterbrook

“People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real stretch.”

“Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.”

“There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time.”

“Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown.”

“I'm honest and fair, but I don't dispense false kindness.”

“My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have that feeling again.”

“If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind.”

“The counter is a barrier.”

“The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around our business and reposition McDonald's as a modern, progressive burger company.”

“Fear of decision-making is one thing I personally resist, and I'm trying to encourage others to resist as well.”

“When you get an invitation to come back and be part of the team that will be the architect of the next generation of growth, when you get an opportunity in a business of the size and scope of McDonald's, that's incredibly attractive.”

“The consumer is going through a period around the world of uncertainty - whether geopolitical uncertainty, economic uncertainty - and that makes them a little nervous as well.”

“Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time.”

“We need to execute fewer things better.”