A biography for Steve Easterbrookhasn’t been written yet.
“Everyone likes a burger now and then, and that's absolutely fine.”
“Many people have strong views on McDonald's.”
“Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.”
“When you're in a turnaround situation, you cannot incrementalize your way out of it.”
“We have to hire, retain, and develop the best staff.”
“China and Hong Kong represent an enormous growth opportunity for McDonald's.”
“Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.”
“I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions.”
“We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.”
“Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue to drive business momentum by getting us even closer to customers, encouraging innovation and ensuring great talent is excited about where they work.”
“If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.”
“It makes me sad there is still some intellectual snobbery out there.”
“It is customers that decide if we succeed.”
“Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out.”
“Bringing out service staff on to the dining floor does change the atmosphere.”
“Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.”
“Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations.”
“I take it personally when people belittle our employees and misrepresent our record as an employer.”
“Ultimately, we're in the service business. We will always have an important human element.”
“Ordering food has not changed for 30 or 40 years.”