Nick Woodman

“Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.”

“You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about.”

“When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur.”

“I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal.”

“I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier.”

“Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.”

“Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros.”

“The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera.”

“To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it.”

“If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.”

“I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour.”

“Fear drives you a lot harder than success does.”

“My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business.”

“In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset.”

“I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that.”

“I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro.”

“I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it.”

“What makes 4K so interesting is it captures lifelike cinema-quality video.”

“I have a GoPro in the trunk of my streetcar.”

“I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going.”