Nick Woodman

“A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken.”

“When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out.”

“In the early years, I would say GoPro's products were not that impressive.”

“GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content.”

“I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides.”

“I still drink a couple of Red Bulls every day.”

“I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.”

“You know what the best thing about morning ski trips are? McDonald's!”

“I'm just extremely excited to explore the planet that we're living on.”

“Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive.”

“I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system.”

“People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment.”

“As long as we continue to execute, everything will work out for everybody at GoPro.”

“Keeping people fired up starts with having a really clear vision for what the company is aiming to do.”

“Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors.”

“When I was 22, I realised I wanted to be an inventor.”

“It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.”

“It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way.”

“I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy.”

“Dedicating myself to actually following through was my single biggest achievement.”