A biography for Kimbal Muskhasn’t been written yet.
“We want our communities to know what real food is.”
“If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland.”
“I was very afraid of failure because if you fail at something you love, then you ruin what you love.”
“The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country.”
“When you have the demand, you can change the government policies that create McDonald's and junk food.”
“No one wins in the industrial food system.”
“Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.”
“A lot of people think about food as fuel, where you need to get nutrients in your body.”
“I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.”
“Microwave sales have plateaued as people realize that reheated TV dinners give us no joy.”
“The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer.”
“It would be so simple for the government to support farmers to become more profitable and farm sustainably.”
“Food is the new Internet.”
“We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.”
“We're social beings, and food is one of the things we can use three times a day to connect with family or with friends.”
“As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life.”
“For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America.”
“I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences.”
“My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world.”