“We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.”

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Meaning

This points to a business idea built on scale and affordability, with the aim of taking a familiar casual dining format and making it cheaper. It can be read as a statement about competition, but also about trying to change what people expect casual restaurants to cost. In a discussion about food prices, expansion, or brand strategy, it lands as a blunt pitch for disruption.

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Original Language & Translation

Originally said in English.

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About Kimbal Musk

Kimbal Musk is quoted here; further biographical details are not publicly available.

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