Kimbal Musk

“Let's get government support for farmers to make the transition to organic.”

“As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet.”

“Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled to be part of that movement by investing in the Crosstown and Shelby Farms Park developments.”

“Everyone has to eat, so the opportunities in the space are incredible.”

“Community through food is my mission; it is what I do.”

“People want real food. The demand for it is through the roof.”

“The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it.”

“I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.”

“At Tesla, we don't go into a community and think we're going to sell one or two cars.”

“Our family are all very hard working.”

“Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet.”

“The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food.”

“The best training ground in the world is Silicon Valley and the tech space.”

“Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community.”

“When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there.”

“If you've ever done something you love and go do something you like, it's like chewing on sawdust.”

“Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what I did.”

“It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food.”

“Start with the young, work with them until they are adults, and they will demand real food.”

“We have been growing more food than we need since the '60s... what we have is a terrible distribution problem.”