Kimbal Musk

“We want kids in communities to know real food, and we want them to have a choice between real food and industrial food.”

“Nikola Tesla spent one of his most productive years in Colorado Springs.”

“It's only a risk if you think there's a chance of failure.”

“Using realtime ads, even mortgage companies can create ads that matter to you right now.”

“Realtime ads are the perfect way for an advertiser to connect with users in a social environment.”

“Food never ends. It's one of the greatest things about working on food - we're always going to need food.”

“There's no doubt about it: people want local, real food.”

“I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food.”

“My family were all entrepreneurs, including my parents and grandparents.”

“Boulder should be next to the word 'community' in the dictionary.”

“We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers.”

“You bring people together with food. You connect them and tie the fabric of society together through food.”

“Anyone who thinks restaurants are hard should try working at a tech company.”

“After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money.”

“We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food.”

“My mother was a consulting dietician, and my father was a consulting engineer.”

“The hard part about following your purpose is the distraction everyone pulls you toward.”

“People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off.”

“Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine.”

“It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that.”