Kevin Plank

“I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.”

“We don't care which products you like, but you should be using UnderArmour.com - which is now MapMyFitness - and having a reason to visit us every day.”

“Winning, I believe, is a culture just as much as losing is.”

“Data is the new oil.”

“The best merchants in the world aren't the ones predicting what's cool next; we're the ones dictating what's cool next.”

“Blowing people's minds is one of my favorite things to do.”

“The Small Business Administration was fundamental in helping our company. There's great initiative from the government if you know the right places to look.”

“People like being on winning teams.”

“Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers.”

“When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'”

“I don't believe in flagship retail, because the definition of flagship retail is that it's a marketing expense, and it's going to lose money.”

“The idea of insider information to me is almost, like, laughable.”

“Wipe the tears away, stand up, be a man, run your business, find a way.”

“Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?”

“All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.”

“Being green means preventing waste.”

“I've always been a hustler.”

“Every great brand is like a great story.”

“I don't like my competition. At all.”

“Your attitude is contagious.”