A biography for Kevin Plankhasn’t been written yet.
“Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.”
“Leadership is... to make sure you never limit the idea or opportunity.”
“In my industry, a shirt and a shoe are still made the exact same way they were 80 years ago.”
“There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.”
“Brands are all about trust. That trust is built in drops and lost in buckets.”
“If you're going to start a company, it's not going to be in the millions of dollars, but it's going to be something - for a lot of these kids - out of the trunk of their car, the same way that I did.”
“At some point in your life, you'll find yourself in a similar position: Surrounded by people who are smarter, faster, who have more experience and more money - and you'll just have to find a way. And you'll have to do it with passion.”
“We are not going to do ourselves any favors by buying into what's printed in newspapers.”
“Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.”
“People look great in leggings and shorts and athletic clothes.”
“I was always telling people I was doing great, even if I wasn't.”
“The world cannot continue to build larger health care systems where you just sit around and wait for people to get sick.”
“The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.”