A biography for John Quelchhasn’t been written yet.
“It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”
“Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.”
“Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.”
“The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game.”
“The opinions of a convenience sample... may not represent all users.”
“In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.”
“Paying extra for prime placement can often pay off.”
“Personal brand equity erodes much faster than corporate brand equity.”
“Younger people obviously are more likely to openly express their political affiliations in terms of gear.”
“If I ask for money, all I get is advice. But if I ask for advice, I end up getting money.”
“It's impossible for any institution to compete unless you can afford world class faculty.”
“Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs.”
“When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.”
“A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.”
“China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.”
“You certainly don't want to market the president as if he or she were a box of breakfast cereal.”
“I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking.”
“The FTC doesn't regulate political speech.”
“The only thing you need to set up a business school is a warm body and a piece of chalk.”
“Consumers around the world are excited to share common experiences.”