John Quelch

“Obama and Clinton make an interesting contrast in brands.”

“The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior.”

“America's health depends on all businesses, not just healthcare companies, to do their part.”

“If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program.”

“What you don't do is contacting someone you haven't reached out for 10 years and asking for money.”

“Consumer behaviour changes in a glacial fashion.”

“Ease of navigation is important in both physical and virtual space.”

“Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.”

“If there is cultural imperialism, it is definitely American.”

“The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.”

“You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.”