Jeff Bezos

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“If you can't tolerate critics, don't do anything new or interesting.”

“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”

“Great industries are never made from single companies. There is room in space for a lot of winners.”

“For many people, extended reading sessions on an LCD display cause eyestrain.”

“What's dangerous is not to evolve.”

“People will visit Mars, they will settle mars, and we should because it's cool.”

“Part of company culture is path-dependent - it's the lessons you learn along the way.”

“I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”

“No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission.”

“I think that, ah, I'm a very goofy sort of person in many ways.”

“We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business.”

“It is very difficult to get people to focus on the most important things when you're in boom times.”

“The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.”

“I read 'The High Frontier' in high school. I read it multiple times, and I was already primed. As soon as I read it, it made sense to me. It seemed very clear that planetary surfaces were not the right place for an expanding civilization inside our solar system.”

“I wanted a woman who could get me out of a Third World prison. Life's too short to hang out with people who aren't resourceful.”

“Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think.”

“In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage.”

“Strip malls are history.”

“Cultures aren’t so much planned as they evolve from that early set of people.”