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Originally said in English.
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About William Bernbach
William Bernbach is quoted here; further biographical details are not publicly available.
More from William Bernbach (25 quotes) →More quotes by William Bernbach
- “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”William Bernbach
- “We don't ask research to do what it was never meant to do, and that is to get an idea.”William Bernbach
- “A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.”William Bernbach
- “Because an appeal makes logical sense is no guarantee that it will work.”William Bernbach
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- “I think everybody experiences pressure - outside pressure and inside pressure - to achieve what others expect…”Patrick Cantlay
- “Oh, you have to charge 'em, Jubal. The marks won't pay attention if it's free.”Robert A. Heinlein