“Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.”

American rapper, singer, songwriter and record producer

William Adams, known professionally as will.i.am, is an American rapper, singer, songwriter, and record producer. He is best known as the frontman of the musical group Black Eyed Peas, which he formed in 1995 with fellow rappers apl.de.ap and Taboo. Black Eyed Peas have released nine studio albums. Their widest mainstream success came with the pop rap albums Elephunk, Monkey Business, The E.N.D., and The Beginning, during which will.i.am shared lead vocals with Fergie.