“But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.”

English fashion designer and businesswoman

Dame Vivienne Isabel Westwood was an English fashion designer and businesswoman, closely associated with the rise of punk and new wave style in mainstream fashion. Her work helped bring those looks from the margins into wider public view. She is best known for shaping the visual language of punk through fashion and for building a career that combined design with business. In 2022, Sky Arts ranked her the 4th most influential artist in Britain over the previous 50 years.