“Once upon a time there were mass media, and they were wicked, of course, and there was a guilty party. Then there were the virtuous voices that accused the criminals. And Art (ah, what luck!) offered alternatives, for those who were not prisoners to the mass media.Well, it's all over. We have to start again from the beginning, asking one another what's going on.”

Italian semiotician and novelist of the late 20th century, Eco was a scholar of medieval literature and a cultural critic whose work bridged academia and fiction. He’s best known for *The Name of the Rose*, a historical mystery that blends philosophy and medieval intrigue, and for his essays on semiotics, media, and the nature of signs. His later novels, like *Foucault’s Pendulum*, explore conspiracy, knowledge, and the limits of interpretation.